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How Can Marketing be Digitally Connected?

Far too often, companies struggle to stay connected to the most basic needs of their customers resulting in messages that don’t resonate and products that don’t align. And guess what? This makes it...

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Smarter Smartphones for More Mobile Marketing

If you are like us, you may very well constitute one of many in the quickly growing pool of U.S. smartphone users. comScore’s “2010 Mobile Year in Review” this month said U.S. smartphone adoption in...

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On Buzzwords and Blindfolds

We have been thinking quite a bit about campaigns and positioning in 2011. Before unveiling our No More Blindfolded Marketing campaign this month, we wanted to get input from marketing professionals...

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Lyris at ad:tech San Francisco 2011

Lyris had a great time at ad:tech this year in San Francisco. We wanted to share some of our top highlights and poll our customers on their favorite moments. Please feel free to share your ad:tech...

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Marketing Momentum Design, Productivity and ROI

Marketers are feeling the pain, especially with regards to their email programs. According to a new report from The Aberdeen Group, 50% of marketers are feeling an increase in competitive pressure and...

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Yes, You Can Measure Digital Marketing Campaigns

Tina Stewart was recently published in CMO.com read the article: Digitally Connecting Through Surround Sound Marketing During the last year, we’ve seen more B2B marketers get serious about email...

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What’s your Newsletter Process? A Roadmap to Engagement

Tina Stewart was recently published in CMO.com read the article: Digitally Connecting Through Surround Sound Marketing I’m sure many of you are busy creating content for your customers every day....

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Lyris HQ Connecting with Customers Using Email + Facebook + Twitter

Lyris is exhibiting at the DMA this week, Booth #1630. Cross-Channel Marketing Challenge As marketers, we are aware of the gaining momentum and importance of social media in our cross-channel...

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